More Booked Jobs
For Your Business.
When a homeowner needs a contractor, they search, Google, Maps, and now AI. We make sure they find you.
Every call starts with a free visibility review: where you show up today across Google, the map pack and AI answers, next to your three closest competitors. Yours to keep either way.


Homeowners in the area most often mention Monster Steamer for carpet cleaning, citing same-day availability, consistent reviews and truck-mounted steam extraction.
more calls for one client,
alongside improved search
rankings
Four Services, One Team, Built
Around Your Trade.
Everything below works together, delivered in-house by people who know home services. You get a strategist who understands your business rather than four vendors who each understand a channel.
SEO & local search
Rank in the map pack and organic results for the services you want, in the areas you serve.
- Local & service-area SEO
- Google Business Profile management
- Technical SEO and site speed
- Content written for your trade
- Multi-location SEO
Google Ads & PPC
Search, Local Services Ads and remarketing for the weeks the calendar needs filling now.
- Google Ads management
- Local Services Ads setup
- Meta Ads and remarketing
- Call tracking on every campaign
- Ad spend paid direct to Google
Website design
Fast, mobile-first sites that turn a homeowner's search into a phone call or a booking.
- Custom design and build
- Website redesign
- Online booking and quote forms
- Landing pages for campaigns
- Maintenance and hosting
Branding, content & social
The reputation and material that make a homeowner pick you over the company beside you.
- Review generation programmes
- Blog and service-page content
- Branding, logo and print
- Social media management
- Email and SMS campaigns
Home Services Is Where We've
Done The Most Work.
We know what a cleaning job is worth, why August matters to an HVAC company, and how a property manager picks a contractor.
Carpet & Floor Care
Where we've built the most sites and campaigns. Route density and repeat bookings beat raw lead count.
Janitorial &
Commercial
Property-manager buyers, longer sales cycles, multi-year contracts. Different content, different proof.
HVAC & Plumbing
Emergency spikes and long replacement cycles. Campaigns planned for both sides of the season.
Restoration & Roofing
Urgent, high-value work where being the first name a homeowner finds usually decides the job.
Ten Reasons Home Service
Owners Stay With Us.
Most of our growth comes from clients recommending us to other owners in their trade. These are the reasons they give.
8+ Years Of Industry Experience
Since 2018 we've worked almost entirely with home and property service businesses. Long enough to have seen several algorithm updates and know what survives them.
Expertise Across Digital Marketing
SEO, Google Ads, web design, branding and social under one roof, so your channels reinforce each other instead of pulling in different directions.
Dedicated Account Manager
One named person who knows your business, your service area and your busy season. The same face every month, not a rotating queue.
Communication As A Top Priority
Replies within one business day, a monthly call, and a real person on the phone when something is urgent. No shared inbox, no ticket numbers.
We Put Customers First
If a cheaper approach will get you further, we say so. If something isn't working we raise it before you have to ask. Your result matters more than our invoice.
Flexible Contracts
Six months to let the work take effect, then month to month with 30 days' notice. No multi-year lock-in, no auto-renewing long term, no exit fees.
Flexible & Scalable Services
Add a city, a second location or a paid campaign when you're ready, and scale back in a quiet season. The plan follows your business, not the other way round.
Highly Competitive Pricing
Published rates from $1,200 a month, with the strategy and senior attention that agencies usually reserve for far larger budgets.
Effective Tools, Properly Used
Industry-standard research, rank tracking, call tracking and analytics platforms — included in your fee, with the data shared openly rather than hidden behind a summary.
In-House Technology
We build our own tools, including a schema generator, snippet preview, keyword mixer and A/B test calculator — all free to use on our site.
On flexible contracts, one honest note: we ask for six months because search work is cumulative and the first two months are mostly foundations. After that you're free to leave with 30 days' notice, any month. That's the flexibility that matters — no one is held in a multi-year agreement they've outgrown.
Verified, Certified And
Independently Reviewed.
Recent Recognition
A selection from our published awards archive.

Clutch 100
Fastest Growth
Best Website
Design

National
Excellence

Top SEO Agency –
San Diego

Top SEO Services
Company
The Manifest ·
Top SEO
Platforms We Work With
Tools we connect, manage and measure for clients.
GoHighLevel
n8n
HubSpot
Google Ads
ServiceTitan
Meta Ads
Search Results Now Include An
AI Answer. We Work On That Too.
Google shows AI Overviews for many home service searches, and some homeowners now ask ChatGPT or Perplexity for a recommendation before opening a search engine. Appearing in those answers is a different job to ranking in the blue links, and one most agencies aren't doing yet.
Getting Named In The Answer
AI systems summarise a handful of sources and name a few businesses. We work to make sure yours is one of them, across Google AI Overviews, ChatGPT, Copilot and Perplexity.
Facts An AI Can Verify
Structured business data, service and location pages written as clear answers, consistent listings, credentials, and mentions on sites AI systems already trust.
Monthly Citation Tracking
A monthly report showing which questions in your market surface your business and which surface a competitor, tracked across four AI engines.
This field is young, and nobody can promise a place in an AI answer any more than they can promise a Google ranking. What we can do is the underlying work, tracked openly month by month. We publish what we've learned in our AEO guide and AEO vs GEO vs SEO comparison.
Real Client Results, Backed By
Published Case Studies.
Explore a selection from our growing case-study library. Each story documents the work, strategy and results in full; outcomes vary by market, starting position and competition.
View project ↗
LCS Janitorial Services
Commercial cleaning · San Diego, CA
View project ↗
Call My Carpet Cleaner
Carpet cleaning · Westport, MA
View project ↗
ASAP Carpet Cleaning
Carpet cleaning · Turlock, CA
What Clients Say About Working With Us.
Read feedback shared on Google, Facebook, Clutch and Trustpilot. Each card features a named client and links directly to the original review platform.
“A true partnership.” Nathan says BMA combined brand identity, high-intent lead generation and a broader growth strategy that directly improved his cleaning company's bottom line.
Read on Google →“Professional and able to achieve.” Picazo credits Chris with improving the company's website and delivering strong results after others had fallen short.
Read on Facebook →“An awesome website.” Shaun reports frequent inquiries and rankings for important searches, supported by a responsive and communicative team.
Read on Clutch →“Rapid growth on my website.” Samuel describes choosing BMA for digital marketing as one of the best decisions his team made.
Read on Trustpilot →What Every Client Gets?
One Client Per Trade, Per Market
Your campaign is built to beat your competitors, so we don't take them on as clients too.
A Named Account Manager
The same person every month, with a caseload small enough to actually know your business.
Everything In Your Name
Domain, hosting, Google Business Profile, ad accounts and content are yours and handed over on request.
Reporting On Calls And Jobs
Calls, forms and booked work, with rankings included but not as the headline.
Works With Your Software
We connect to ServiceTitan, Jobber, Housecall Pro, HubSpot or whatever you already run. No switching.
Reply Within One Business Day
From your account manager, not a shared inbox. Urgent questions answered the same day where we can.
Use Our Tools Whether Or Not You Hire Us.
We'd rather you checked your own numbers first. Everything here is free and already live on our site.
AEO Vs GEO Vs SEO
A plain-English explanation of how AI search visibility differs from traditional SEO, and which parts matter for a local service business.
Read The GuideSix SEO Tools We Built
Schema markup generator, snippet preview, keyword mixer, A/B test calculator, word count and script timer. No sign-up.
Open The ToolseBooks & SEO Dictionary
Our marketing guides and a plain-language dictionary of the SEO, AEO and GEO terms you'll hear on a sales call.
Browse ResourcesEverything Owners Ask Us Before Signing.
Pick a topic. If your question isn't here, call 619-798-8179 and ask — we'll add it.
What does digital marketing actually involve for a home service business?
For a company that sends a van, it comes down to five things: appearing in Google's map pack when someone searches nearby, having a website that loads fast and makes calling easy, running paid ads when you need work this week, collecting reviews consistently, and now appearing in AI-generated answers. Everything else is a variation on those.
Should I start with SEO or Google Ads?
If you need calls this month, start with Google Ads or Local Services Ads — they can produce enquiries within days. SEO takes three to six months but costs nothing per click once it works. Most of our clients run both: ads cover the gap while SEO builds, then ad spend often comes down as organic traffic grows.
What is local SEO and why does it matter more than regular SEO for me?
Local SEO is the work that gets you into the map pack — the three businesses Google shows with a map above the normal results. For a home service company that's where most calls come from, because homeowners searching “carpet cleaning near me” rarely scroll past it. It depends on your Google Business Profile, reviews, service-area pages and consistent listings, which is different work to ranking a national website.
What is AI search visibility?
Google now shows an AI-written summary above many results, and some homeowners ask ChatGPT or Perplexity for a recommendation before searching at all. Those systems name a handful of businesses. AI search visibility is the work of making sure yours is one of them — structured data, clear answers on your pages, consistent listings and credible third-party mentions.
Do I need a new website, or can you work with the one I have?
Often we can work with what you have. We start by checking load speed on a phone, whether the number is tappable and visible without scrolling, and whether the booking flow works. If those are fine, we improve rather than rebuild. If the site is slow, hard to edit or built on an outdated platform, a rebuild usually pays for itself faster than trying to patch it.
How important are Google reviews?
Very. They influence your map pack ranking, they're the first thing a homeowner reads, and AI systems draw on them when deciding who to recommend. A steady stream of recent reviews matters more than a large number of old ones, which is why review generation is built into Plan 02 and Plan 03 rather than sold as an extra.
Who is Branding Marketing Agency?
We're a digital marketing agency based in San Diego, California, working almost entirely with home and property service businesses — carpet and floor care, janitorial and commercial cleaning, HVAC, plumbing, restoration and roofing. We handle SEO, Google Ads, website design, branding and social media in-house.
What size of business do you usually work with?
Most of our clients are established owner-run companies with a handful of vans or crews, doing somewhere between several hundred thousand and a few million a year. Some are single-location; some run several branches. If you're smaller and just starting out, say so on the call — we'll point you to the things worth doing yourself first.
Where are you based and which markets do you serve?
Our office is in San Diego. We work with home service companies across the United States and the United Kingdom. You don't need to be local to us — all our work is done remotely, with calls scheduled in your time zone.
Who will I actually be working with?
You'll have a named account manager who stays with your account, plus specialists for SEO, paid media, design and content as your plan needs them. Chris, our founder, takes the first call and stays reachable — our clients name him in their reviews for a reason.
Do you work with my competitors?
Not in the same service area. We take one client per trade, per market, because your campaign is built specifically to outperform the companies you compete with. If your market is already taken we'll tell you on the first call rather than leave you waiting.
Do I have to change my CRM or scheduling software?
No. We work with ServiceTitan, Jobber, Housecall Pro, HubSpot, Salesforce and most others, connecting tracking and forms to whatever you already run. If you don't have a system yet, we'll help you choose one and get it set up.
How much does it cost?
Our plans are $1,200, $2,000 and $3,500 a month, published so you can budget before you speak to anyone. Which one fits depends on how many cities you serve and how competitive your trade is. Across the wider US market, home service companies typically pay between $1,000 and $5,000 a month.
Is there a setup fee?
No setup fee on Plan 02 or Plan 03. Plan 01 may carry a one-off onboarding fee depending on the state of your existing site and Google profile — if so we'll tell you the exact figure before you sign, never afterwards.
What's the minimum term, and why?
Six months. Search work is cumulative and the first two months go into foundations — technical fixes, profile work, content structure — so judging it at month two would be like judging a new hire in week one. After month six you move to month-to-month.
How do I cancel?
Thirty days' written notice, any time after month six. No exit fee, no clawback, no auto-renewing long-term commitment. We'll hand over administrative access to everything once the final invoice is settled.
Is advertising spend included in the fee?
No. Your monthly fee covers our work. Advertising spend goes directly from your card to Google or Meta, and we never mark it up or take a percentage of it. You'll always see exactly what the platforms charged.
Do you offer discounts or custom packages?
Every client pays the published rate, so nobody is quietly subsidising anybody else. What we can do is adjust scope — if a plan is more than you need right now, we'll build a smaller programme rather than thin out the work. You can add cities, locations or campaigns at any renewal month as you grow.
Who owns my website, domain and ad accounts?
You do, throughout. Your domain, hosting, Google Business Profile, ad accounts and all content created for you stay in your name from day one, and we transfer administrative access on request once your account is settled. We don't hold anything hostage.
How long before I see results?
Google Ads and Local Services Ads can produce calls within the first week. SEO typically takes three to six months to move meaningfully. One client publicly reported a few thousand targeted organic visitors a month after around five months of work. Your market and competition affect this considerably.
Can you guarantee I'll rank number one?
No. Google is an independent company and nobody outside it controls the algorithm. Any agency guaranteeing a position is either misleading you or planning to rank you for a phrase nobody searches. What we commit to is the work in your agreement, delivered every month and reported honestly.
What results have you achieved for other home service companies?
LCS Janitorial Services saw a 109% increase in calls alongside improved rankings; Call My Carpet Cleaner now ranks on page one of Google and Maps across four service locations; ASAP Carpet Cleaning credits our SEO work with lifting its online presence after 28 years in business. Results vary by market and competition.
What do you actually report on?
Calls, form submissions and booked work first, then the search metrics behind them — rankings, map pack positions, impressions and AI citations. Rankings are included, but they're not the headline.
Will I know which calls came from your work?
Yes. We put call tracking on your campaigns so every call is attributed to the source that produced it — map pack, organic search, Google Ads or Local Services Ads. You'll see which channel is producing work and roughly what each enquiry cost.
What happens if results aren't there after six months?
We'd have raised it long before then — that's what the monthly call is for. If a strategy isn't working we change it rather than continuing and hoping. After month six you're free to leave with 30 days' notice.
Who does the work on my account?
A dedicated in-house team — SEO, paid media, design and content specialists — coordinated by your named account manager. You won't be handed to a different person every quarter, and you'll always know who touched your account.
How often will I hear from you?
A monthly report every month, a monthly strategy call on Plan 02 and Plan 03, and quarterly on Plan 01. Beyond that, we reply to emails within one business day and you can reach us on 619-798-8179 when something is urgent.
Do you follow Google's guidelines?
Yes. Everything we do follows Google's published webmaster and quality guidelines. We don't buy links from networks, create fake reviews, or put your business at risk for a short-term gain that gets penalised later.
What happens if something goes wrong?
We tell you quickly and explain what we're doing about it. Algorithm updates, ad disapprovals and platform changes are part of this work. If we've made a mistake we say so and fix it; if it's outside our control we explain what it means and what our options are.
How do you protect my data and account access?
We access your accounts through delegated permissions rather than shared passwords wherever the platform allows it, so access can be revoked instantly. We're GDPR compliant for our UK clients, and we never sell or share your business information.
What do you need from me to do a good job?
Access to your website and Google accounts at the start, approval on content within about five working days, a heads-up before you make changes to your site, and someone answering the phone. The clients who get the most from us tell us when a job came in and what it was worth.
Book a free 20-minute call.
Answer a few questions, then pick a time straight from the calendar. No waiting for a callback and no proposal you didn't ask for.
- A free visibility review you keep either way
- We'll name the biggest opportunity we can see
- If your market is already taken, we'll say so first thing
- Twenty minutes, and you choose the slot
Prefer to talk now?
619-798-8179
